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AR Based Exhibition Contents, Heeum Foundation
희움재단 참여형 AR 콘텐츠
Period
2022.9 - 2022.12
Role
Design · Development
Affiliation
Heeum Foundation
Category
XRExhibition
A project connected to the Heeum Foundation's exhibition space in Daegu, planning and developing AR content to drive active audience participation. Based on an analysis of the Heeum Foundation's IP, I chose 'pressed flowers' as the theme, and used Instagram AR so audiences could participate easily without a separate app or webpage.
I developed two AR content pieces using Meta Spark Studio — one based on face tracking and one on device tracking — and continuously tracked real participation and engagement metrics, updating and managing the content accordingly.
The content achieved more than 40,000 combined views and plays through algorithmic reach, including in India.
Contributions
Content planning
- —Chose 'pressed flowers' as the theme based on an analysis of the Heeum Foundation's IP
- —Used Instagram AR instead of a separate app or webpage so audiences could participate easily
AR content development and metrics management
- —Developed two AR content pieces using face tracking and device tracking (Meta Spark Studio)
- —Continuously tracked real participation and engagement metrics, updating and managing the content accordingly
- —Achieved more than 40,000 combined views and plays through algorithmic reach, including in India